Features Archives - UpLead https://www.uplead.com/category/features/ Drive Growth with Targeted Sales Leads Thu, 23 Nov 2023 23:53:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://www.uplead.com/wp-content/uploads/2025/05/uplead-icon-color-150x150.png Features Archives - UpLead https://www.uplead.com/category/features/ 32 32 What Is Account Based Marketing? Full Guide https://www.uplead.com/account-based-marketing/ https://www.uplead.com/account-based-marketing/#respond Thu, 15 Nov 2018 00:05:43 +0000 https://www.uplead.com/?p=2040 In a nutshell, Account Based Marketing (ABM) is a marketing tactic that flips the traditional sales funnel on its head. With ABM, B2B marketers don’t reach out to a wide audience, convert a small audience segment as leads, and then move these leads down a funnel. Instead, they start by identifying key accounts they want […]

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]]> https://www.uplead.com/account-based-marketing/feed/ 0 What Are Technographics? How to Target Accounts Using Technology Tracking https://www.uplead.com/technographics/ https://www.uplead.com/technographics/#respond Thu, 15 Nov 2018 16:30:50 +0000 https://www.uplead.com/?p=2113 For many B2B sales-led organizations, the technology a prospect uses can be a strong qualifying factor. The question is, how do you uncover such data? This is where technographics comes in. Technographics is the profiling of target accounts based on their technology stack. Much like demographics and psychographics, technographic profiling is a criteria built upon […]

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]]> https://www.uplead.com/technographics/feed/ 0 What is Data Enrichment? Personalize your sales message to sell more of your products https://www.uplead.com/data-enrichment/ https://www.uplead.com/data-enrichment/#respond Thu, 15 Nov 2018 15:53:18 +0000 https://www.uplead.com/?p=2060 No matter what your role is — sales or customer success alike — it’s likely your practice has become incredibly data-driven. And sales prospecting is no different. Which is why data enrichment is so important in today’s landscape. Image source Data enrichment brings publicly available data together to build a richer profile of your customers. […]

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]]> https://www.uplead.com/data-enrichment/feed/ 0 Verified Email Database: Use Email Verification to Improve your Campaigns https://www.uplead.com/verified-email-database/ https://www.uplead.com/verified-email-database/#respond Thu, 15 Nov 2018 16:28:19 +0000 https://www.uplead.com/?p=2109 When it comes to email marketing, plenty of marketers and business owners obsess over A/B testing and optimizing their emails. This is important, but before you even get to testing and optimizing your emails, the first step is to make sure you’re sending these emails out to a verified email database. If you’re not using […]

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