Category: Lead Generation

Successful marketing campaigns rely on clean data, starting with valid, verified email addresses for all your potential customers through a dedicated email verification service. Collecting

Your insurance agency’s growth is unpredictable. You’re caught in a cycle of chasing expensive and low-quality leads while your sales pipeline resembles a roller coaster

The internet, smartphones and social media have radically changed how businesses market their products and services. The result has been a shift from traditional channels

You can send mass emails as an effective and budget-friendly strategy. This article covers the best practices for mass emails. We give you tips and

Many marketing teams use “demand generation” and “lead generation” interchangeably. This leads to confused strategies, wasted budget on low-quality leads, and friction between sales and

Your marketing team hits its MQL targets. But the sales team complains. They say the leads are low-quality and waste their time on prospects who

Apollo’s powerful lead generation software ranks as one of the best business intelligence tools on the market today. However, it’s not without its drawbacks. This article

B2B Lead generation is vital for your company’s success. However, generating B2B leads and converting them into paying customers is not always easy. You need